As part of our SMART Research Talk series, where we invite international experts every semester, we are thrilled to host Dr. Danielle Lecointre-Erickson for an insightful discussion on "Exploring Consumer Perceptions, Motivations, and Barriers in Phygital Retail Experience."

Discover how the blending of physical and digital spaces is reshaping consumer behavior and retail experiences. Whether you're a marketing professional, academic, or curious about the future of retail, this talk is not to be missed!